Profile

Digital marketing professional with over 7 years experience in digital content creation, social media growth strategy development, research & implementation, and in-depth analysis and insights. Peers describe me as a collaborative self-starter with excellent interpersonal and time management skills. Equally balanced in managing progress towards overall company goals and completing every day projects.

Experience

Senior Analyst, Analytics & Audience Development, Cheddar Inc. Jan 2018 - Current

Organic audience development and social platform growth strategy and insights.

  • Developed organic audience development and social platform insights and growth strategy. Created metrics tracking to support the company’s platform growth.

  • Developed and communicated audience development strategies based on analysis and insights to team directors to achieve company goals and record-breaking viewership of over 1 billion views.

  • Responsible for YouTube channel management and optimization for all Cheddar channels.

  • Tracked, managed, and reported organic metrics for over 10 social verticals and 2 news networks, across Facebook, Twitter, Instagram, Youtube, Snap, Tiktok, YouTube TV, Hulu, Sony Vue, and more.

  • Built and implemented custom team tracking for booking, editorial, on-demand video, and social teams to measure internal growth and success along with over 20 customized business intelligence dashboards.

  • Researched competitor strategies and content to determine areas of improvement and expansion.

Hearst Digital Media; new York, NY - Aug 2015 - Dec 2017

Digital video content programming and production for multiple brands such as Cosmopolitan, Seventeen, Delish, ELLE, Harper’s Bazaar, Marie Claire, Good Housekeeping, Esquire, Country Living, and more. YouTube channel management for over 20 brands and Musical.ly (now Tiktok) development and programming. Managed content distribution across all social platforms and syndicators.

Senior Manager of Video Production, BestProducts.com - February 2017 - December 2017

  • Conceived content that led to the most popular Facebook videos, each with million plus views.

  • Invited to start up a new video team for Hearst Digital’s newest and fastest growing digital brand.

  • Developed in-depth video reports to analyze content performance and optimize programming schedule.

  • Managed partnerships with digital influencers to create digital content.

  • Collaborated with editors and social editors to mine the most successful content for our audience.

  • Oversaw content distribution across Facebook, Instagram, Youtube, and more.

  • Experimented with different Facebook video formats to accommodate new mid-roll ads.

Senior Manager of YouTube and Video Programming - September 2016 - February 2017

  • Video views totaled over 70M on FB with over 178M people reached.

  • Established Seventeen.com presence on Musical.ly, the first for HDM brands, and reached over 1M hearts and 200k followers in a couple weeks. Edited Musical.ly videos.

  • Brainstormed, produced, and directed video content for multiple brands across multiple platforms including Facebook, Instagram, Pinterest, YouTube and Musical.ly.

  • Improved video performance by analyzing video performance across all platforms.

  • Managed team of video producer/editors and YouTube managers.

  • Manager of YouTube and Video Programming - March 2016 - September 2016

  • Averaged 1.1M views per video on Facebook with over 88.2M people reached.

  • Brainstormed evergreen, trending, and tentpole digital video content for multiple brands with different audience demographics.

  • Produced and directed digital video content for brands such as Seventeen, Country Living, and Marie Claire across multiple platforms including Facebook, Instagram and YouTube.

  • Improved video performance using YouTube and Facebook analytics, and data from Instagram, AOL, YAHOO, MSN and other partners.

  • Managed a team of video producers/editors and YouTube managers.

  • Worked with many influencers such as Drew Barrymore, Iskra Lawrence, Smosh, Jiffpom, and more on partnership deals, including developing original content and asset distribution.

YouTube Optimization Specialist - August 2015 - March 2016

  • Grew subscribers across all channels, with a percent increase as high as over 47,500%

  • Collaborate with multiple teams to maintain over 20 channels, including editorial, marketing, SEO and video teams.

  • Accessed YouTube Space, which led to producing and direction original content for a multi-platform strategy.

  • Hired, trained and managed a YouTube Optimization Coordinator .

  • Formulated copy for YouTube channels, titles, descriptions with brand messaging and relevant keywords.

  • Investigated new and successful YouTube content strategies, implementation, and optimization.

  • Oversaw YouTube channels through YouTube CMS; Handle change of ownership for channels, adding managers and creating and executing UGC policies that balance business interests with community relations.

Content Associate - New Media, MATTEL INC. New York, NY — 2014 - present

YouTube channel management for brands such as Thomas & Friends, Barbie, Ever After High, Monster High, Hot Wheels, BOOMco., Fireman Sam, Bob the Builder, Mike The Knight, AmiGami, and American Girl.

  • Managed Thomas & Friends YouTube channel optimization including designing custom thumbnails and end cards, playlist development, community engagement policies & management; increased engagement by over 600%, increased net subscriber growth over 200% and surpassed subscriber goal of 200,000.

  • Initiated Google+ as a social media outlet for Thomas & Friends; increased followers by over 37% and views by over 116 times original.

  • Investigated YouTube content strategies, implementation and optimization.

  • Oversaw YouTube channels through YouTube CMS; Handle change of ownership for channels, adding managers and creating and executing UGC policies that balance business interests with community relations.

  • Formulated copy for YouTube channels, video titles, and descriptions and enhance with brand messaging.

  • Collaborated with multiple teams to maintain numerous channels, including agencies and internal teams.

Education & Certificates

Bucknell University, Lewisburg, PA — B.A. Computer Science, 2011

Become a Multimedia Specialist Learning Path, Lynda.com

YouTube Certified, Audience Growth

Skills

Google Data Studio, Supermetrics, Audience Development, Growth Strategy, Business Insights, Social Media Optimisation, CrowdTangle, Facebook, Instagram, YouTube, LinkedIn,Twitter, Snap, MVPD Analytics, Google Analytics, SEO, SEM